- You are a creative leader, creative mind and project manager all in one body. You are passionate to craft and make stories that can touch your heart and mind. You have a tremendous understanding of cross-channel marketing initiatives and can collaborate with brand marketers, copywriters, and designers to bring concepts to life. Right now, you might work at an advertising, entertainment, or experiential agency or even a private corporation’s creative division Primary Responsibilities- - Propose creative concepts and ideas for marketing campaigns to deliver brand’s messages. Ideas and concepts are mainly for viral digital videos, shows and MV and involve KOL/influencers - Understand marketing initiatives, strategic positioning and target audience - Monitor and evaluate marketing environment for challenges and brand-building opportunities - Oversee the development of creative support materials, including collateral, POS, set design, interactive, video, premiums, presentations, etc. - Coordinate with internal agency and client partners to manage creative part of projects from concept to execution - Maintain full accountability for final approval on all creative materials - Cooperate with the rest of the creative team across different type of media- Monitor and evaluate marketing environment for challenges and brand-building opportunities - Present completed ideas to clients/team members
