Brand Leader (Ecommerce) Công Ty TNHH Một Thành Viên Tin Học Á Đông Vina

* The Brand Leader will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross -functionally to execute these strategies and ensure brand consistency. The Brand Leader will play an ownership role in strategic planning and execution of the go-to market strategy for the assigned e-Commerce platforms and brands. Primary responsibilities include develop and implement brand-building strategies that increase sales/profits and customer engagement. Running daily operations of the e-Commerce’s stores for an assigned set of brands. * Key Responsibilities but not limited to: - Coordinate cross-functionally to ensure consistency in brand-related decisions - Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach - Maintain quality control of the product listings, ensuring all information is accurate and that product and pricing are up to date. - Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve e-Commerce stores performance; - Oversee marketplace management, digital marketing operations and digital platform operations; - Forecasting of annual sales and management of inventory planning & replenishment; - Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads; - Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandizing, performance management, etc.; - Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyse brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends.

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- Proven working experience as e-commerce brand leader - Proven ability to develop brand and marketing strategies and communicate recommendations to the brand’s owners. - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers - Good communication skills in English - Up-to-date with latest trends and marketing best practices - Degree in marketing or a related field