- Conduct market research and user analysis, develop marketing plans for Mobile App products.
- Focus on reaching highly engaged users by analyzing multi layers (campaigns, ad group, site id,..) to optimize ROAS and achieve KPI on revenue & profi.
- Work on big budget projects.
- Execute advertising campaigns on platforms such as Google Ads, Facebook Ads, TikTok Ads, Unity Ads.
- Analyze and evaluate advertising and product metrics, optimize advertising effectiveness, and drive high-quality user acquisition.
- Prepare reports on campaign performance and propose strategies to improve advertising and product performance.
- Generate creative ideas, edit videos, and create advertising images.
- Conduct A/B testing and continuous optimization to improve advertising effectiveness and increase customer purchases on the app.