Digital Performance Specialist (Sem/Ppc) CÔNG TY CỔ PHẦN CÔNG NGHỆ GIÁO DỤC NATIVE X

- Proactive management of all paid marketing campaigns to ensure business objectives and key targets are met and are on budget - Lead all SEM marketing initiatives with a focus on optimization, reducing CPC and driving growth - Build, set-up, research, execute, manage and optimize PPC marketing campaigns, including paid search, display, retargeting, e-commerce and affiliate marketing - Drive conversion optimization, through A/B testing, ad development and landing page strategy - Continuously look for ways to improve campaigns and drive growth, including testing new ad copy, new channels, strategies, techniques and tools - Work closely with our developers and vendors, to ensure adequate tracking, analytics, goals and conversion pixels are set up and in place across the various domains and landing pages, including Google tag manager, etc. - Oversee and manage paid marketing tools, software and tracking platform - Run internal reports and analysis, providing actionable insights and optimization recommendations - Stay up to date on changes in the industry, trends and new strategies in SEO /SEM and CRO - You also see the bigger picture and work with the team to understand how paid campaigns can help drive business growth.

- Provide laptops for employees - Health insurance for all employees Internal - 12 days annual leave, 1 birthday leave & 1 Christmas day leave - Opportunities to promote to higher positions: Senior, Team Leader, Manager - Training (Technical & Functional)

- 2+ years of paid search marketing experience, including understanding of online trends, PPC platforms, CRO techniques and affiliate marketing - Experience managing large monthly budget campaigns ($50k+ monthly), setting up SEM and paid social campaigns (Facebook, YouTube, TikTok). - Excellent data analysis skills, with the ability to optimize funnels and measure ROI. - Excel is your middle name – you are a master of report building and manage large data sets with ease. - You embrace automation and have set up or implemented Automated rules, Scrips or Auto Bid Strategies that have resulted in increases in performance and/or improved the account management process. - Experience writing content and experience managing social media pages is welcome. - Knowledge of SEO best practices is welcome.