Ecommerce Growth Manager Công Ty Cổ Phần Maison Retail Management International

I. JOB BRIEF: The Ecommerce Growth Manager will be responsible for developing and executing strategies to drive growth and revenue for our ecommerce business. The ideal candidate will have a strong understanding of ecommerce marketing, customer acquisition, retention, and conversion optimization II. JOB RELATION: 1. Direct superior: Ecommerce Director 2. Direct reports: design & content staff, marketplace staff. 3. Major internal communication: Marketing, IT, Brand management 4. Major external communications: Brand principal, Marketplace Account & Partner. III. DETAILED JOB DESCRIPTION: 1. Results measurement Results for this position are measured in - Revenue in absolute value by channel - Year on year growth by channel - Gross profits growth and ability to drive sales with few promotion incentives - Churn rate - Site traffic by channel - New visitor & returning visitor - Customer acquisition - Conversion rate on Maison Online 2. Responsibilities - Develop and execute ecommerce growth strategies across all channels, including email marketing, social media, paid advertising, SEO, affiliate marketing, marketplace - Monitor and analyze ecommerce metrics to identify areas for improvement and optimize performance - Identify and execute onsite optimization initiatives together with analyze and optimize the customer journey to improve user experience and drive conversions. - Develop and implement user management strategies to increase customer retention and loyalty. - Collaborate with cross-functional teams, including Marketing, CRM, Brand, and IT, to execute ecommerce initiatives - Conduct market research and stay up-to-date on ecommerce industry trends and best practices - Manage relationships with third-party vendors and service providers to ensure high-quality, cost-effective ecommerce solutions - Develop and manage budgets for ecommerce initiatives and optimize spending to drive maximum ROI - Monitor and report on ecommerce KPIs to executive team and provide insights for strategic decision-making - Training and mentor other team members to improve their skill, optimize daily operation process, coaching leadership mindset. - Participate in new projects to fuel Ecommerce revenue growth - Support other team members if needed to ensure achievement of KPIs under Ecommerce department

- 3-5 years of relevant professional experience with proven working experience in similar role - Experience in Campaign Marketing/ Promotion/ Online Marketing for e-commerce - Excellent ability to analyze data and propose commercial objectives - Knowledgeable of analytical tools for funnel and search measurement (Google Analytics, MixPanel, HotJar, ContentSquare, etc.) - An understanding of e-Commerce UX, content and development projects, and intuitive knowledge of how users interact and shop in a digital environment - Able to lead a team and drive new processes for efficiency - Proven (content) team management experience. Able to build a team, help it perform and foster a positive team culture - Ability to manage multiple projects and changing priorities effectively - Fluent in Vietnamese, proficient in English - Flexible & collaborative attitude, excited about a fast-paced start-up environment - Ability to conceptualize ideas and create processes, tools & templates independently - Ideally Ecommerce experience or at least strong knowledge & understanding - Strive for impact and high performance. Hunger for success with a commitment to getting things done.