* Loyalty management - Design and manage communications strategy for the client focused on attracting, developing and retaining customers. - Define loyalty offer strategy in partnership with data and strategy teams to maximize ROI. - Lead ideation and conceptualization for program development and optimization, including process optimization - Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions) - Work with analytics team to enhance predictive value of our customer acquisition models - Monitoring customer buying: active customers, inactive customer, lost customer and allocating CRM budget for each customer - Tracking monthly for birthday of top VIP and working closely with Brand Retail team to ensuring satisfaction of customers. - Monitoring CRM budget, tracking & following up with Brand retail team for CRM expense to be aligned with plan. * Customer experience management (CEM) - Identification customer touch point; Analysis, implementation of measures and report of results - Work with retail team to improve customer satisfaction - Training for sales team about CEM, store service standard - Work alongside Brand Marketing team to support with store-level email marketing to drive footfall, including localized offers and event invites - Working closely with Call Center team to get customers feedback, analysis and solve customer queries. - Customer Commitment: Monitoring of Customer Complaint, Customer Satisfaction Goodwill maintenance - Proposing and tracking Customer Care program to enhance customer satisfaction, customer loyalty & retention. * Partnership - Prospect, qualify, develop, acquire, and maintain new business with total internal and external partnership. - Execution of sales strategies to create viable sales pipelines and management of sales opportunities from lead generation to closure. - Develop relationships with key partners to maximize business, identify cross sell touch points, and proactively - seek opportunities to deepen the relationship with said partners. * Other tasks assigned by Manager
