Marketing Manager CÔNG TY TNHH CON ĐƯỜNG GIÁO DỤC (EDUPATH)

* Market research and brand definition - Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market - Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness - Consult all customers facing functions to understand the selling points of the brand - Conduct a competitors’ analysis to identify the strengths and key differentiators of the brand - Define brand positioning and create / leverage brand message, key selling points and brand guidelines - Monitor market trends, identify new opportunities and adjust the brand positioning accordingly * Lead acquisition - Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market - Planning prepare quarterly and monthly ads calendar to achieve the objective of lead acquisition - Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online - Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes - Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives - Prepare, monitor, and manage the marketing budge * Sales Support - Conceptualize, plan, and implement the monthly promotion plan with the commercial team - Prepare and provide the marketing materials required by the commercial team - Manage the marketing material inventory in collaboration with Finance * Brand and marketing effectiveness - Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms,… - Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately - Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness * Team management - Recruit, train and manage the performance of the marketing team members - Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function - Set, monitor, and report on the departments’ objectives to the management team

- Competitive salary - Payment of social insurance, health insurance and unemployment insurance premium is paid by the company. - Paid Annual leave - Welfare policy: travel, salary and bonus according to the company's regulations - Paid professional training and development - Opportunities for promotion and career development - Professional, fun and exciting work environment

- More than 6 years of experience in Marketing industry, with 3 years of experience in Management role - Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies - Leadership skills including motivating employees to perform well and task delegation for team members - Creative and resourceful in developing ideas to create effective marketing strategies - Great communicator and good interpersonal skills - Stellar writing skills in Vietnamese and English - Ability to make sensible decisions in a fast-paced environment - Ability to work under pressure and comply to tight schedules - Good working attitude - Knowledge in Education industry is a plus - Bachelor’s Degree Marketing related Diploma/Degree (Preferable)