MÔ TẢ CÔNG VIỆC
* SEO Strategy Development and Management - Building, proposing, and executing SEO strategies. - Collecting requirements, identifying and proposing the necessary resources for implementing SEO campaigns. - Keyword research, competitor & user content analysis; identifying and recommending content ideas or opportunities that can be used to improve the website's SEO efforts. - Standardizing processes, optimizing on-page SEO, technical SEO, and internal linking. - Perform other tasks as requested by higher-level managers. * Content and Website Optimization - Collaborate with IT and Content for optimizing SEO on existing websites and new projects following predefined frameworks. - Manage technical aspects of the website, including website speed optimization, URL structure, sitemap, and robot.txt. - Stay updated on Google's trends and algorithm changes. * Measurement and Reporting - Manage the reporting to track the progress and effectiveness of SEO campaigns. - Monitor and evaluate SEO performance using analytical and reporting tools, and take improvement measures based on data. * SEO Team Management - Guide, train, and manage the SEO team members. - Develop and oversee work plans, task assignments; set goals and ensure team performance. - Monitor and evaluate the team's performance, provide feedback, and make improvements when necessary. * Benefits & Compensations - Salary: Negotiable. - Review salary: twice a year. - Annual leave: 1 paid day off/ month, 1 paid day off for your birthday, seniority leave, and national holidays as per the law. - Health insurance, social insurance, and other insurance types under legal requirements. - A working week of 35 hours, 7 hours/ day, Monday to Friday - Intensive training programs for expertise development, supported by the company - Career advancement opportunities. - Recognition and rewards for individual and team/ department achievements. - Birthday bonus, 13th month salary, holiday bonus for Lunar New Year, etc. - A professional, young, and dynamic working environment. - A pantry with coffee machines and microwaves. - A gaming lounge with billiards and table football amenities. - Access to fully equipped work facilities and resources. - Company trips and team-building activities: Sports Day, 8/3, Mid-Autumn Festival, 20-10, Christmas, Year-End Party, etc. - Sports club: Weekly badminton sessions.
YÊU CẦU CÔNG VIỆC
* Experience: - Minimum 3 years of experience in the field of SEO, or a track record of at least 1 year as SEO team leader - Preference given to candidates with SEO experience in YMYL fields such as law, finance, and health. * Expertise: - Bachelor's degree in marketing, IT, or related fields. - Proficient in using keyword research and competitor analysis tools (Ahrefs, keyword planner, screaming frog). - Proficient in Google Analytics, Google Tag Manager, Google Data Studio, and Search Console. - Good reading skills in English, with the ability to reference industry-specific and English-language SEO materials. - Basic knowledge of HTML and Javascript. * Skills: - Data collection and analysis skills. - Management and team leadership skills. - Attention to detail and precision. - A willingness to learn and a can-do attitude.