- Develop, implement and manage our social media strategy - Plan, create, publish/schedule and share new content on a daily basis - Collaborate with team members & other departments to develop & execute social media campaigns - Stay up to date with the latest social media best practices and technologies - Capture, monitor & analyze appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns - Report and analyze data from social channels to determine the impact on the business and to enable optimization