- Develop and implement trade promotiosns for category, distribution channels, and target customers according to the allocated budget. - Create related support policies and allocate promotions for customer/ shopper to avoid channel conflict. - Evaluate trade campaign that provide data & suggestion to improve trade promotion campaign. - Delivery goods by region & channel. Monitor & settle distributor's inventory to align with company’s procedure and distribution contract. - Market research & market visit to review and evaluate trade campaign, competitor’s actions and industry data reports (both internal & external) to propose actions plan (Sales / Marketing / Trade) for each channel / region.
