- Planning and managing the implementation of brand development activities for the Group and the system of member companies. - Identifying the brand foundation in order to develop a brand positioning strategy. (Through the researching organization, analysis of market survey results, research into consumer behavior andpsychology). - Identifying the objectives of the brand strategy building: Raising customer’s awareness and trust about the brand; increasing the popularity of the brand; increasing revenue. - Brand strategy building; measure effectiveness of the brand communication campaign; taking risk management solutions if any. - Researching and implementing brand building activities to ensure the Company's development strategy, emphasizing the difference for the brand and providing competitive advantage for company. - Organizing events such as product launches, exhibitions, … coordinate with the brand marketing plan to achieve sales support effectiveness. - Supporting communication, connection and promotion for effective internal communication plans and programs. - Establishing relationship with strategic partner, media unit, newspaper, website and forum. - Managing, controlling and submitting brand plan and budget by year/month and for each specific campaign. - Managing the storage of brand document/image/design related to brand strategy. - Managing employees in the Branding department; assigning jobs and tasks to employees related to company branding activities; Monitoring employee performance, motivating employees to work more productively. - Other tasks assigned by the line manager.
