1) Coordinate and supervise all ATL & Digital MKT & E-commerce activities to build brand equity - Coordinate with related dept. to implement Marketing activities smoothly (ATL, Digital, EC) - Supervise external agencies on Marketing activities execution - Analysis the effective of Marketing activities. - Report as requested 2) New product development - Coordinate with related dept. for new product development, from idea filter stage to development stage. - Prepare for the launch of local products/ brands. - Monitor and analysis the result of local brand launch. - Propose ideas for product improvement. 3) EC management - Coordinate with related dept. to implement Marketing activities smoothly (EC) - Cooperate with EC partner agencies on Marketing activities execution - Analysis the effective of Marketing activities. - Report as requested 4) Others - Keep track of competitors for benchmarking and for actions - Make regular market visit to enhance market understanding - Follow process, form as regulated in FSSC 22000 & ISO 9001:2015 - Provide ad-hoc assistance when required
