- Understanding the overall market picture especially in FMCG business, Marketing Strategy and Trading concepts. - Consistently monitoring & analyzing business performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met. - Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target. - Develop new product launch plans and communications with principal. - Plan and manage product portfolio according to the product strategy and objectives. - Work closely with sales team to ensure the effectiveness of promotional plans and activities via product analysis and report. - Review product sales performance and implement business action to consistently improve sales. - Manage the Product Sales, Marketing Plan to achieve the company sales target. - Order planning product, Inventory management, Budget control and P/L analysis - Create and Manage Marketing Activity/ Promotion / Price structure. - Controlling and Implement via allocate budget in overall to meet business objective.
