Develop, implement and execute strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
Oversee all marketing campaigns and be responsible for all branded contents/ activities of 1-2 accounts of the company (will be delegated from Growth Manager)
Develop detailed creative directions on all marketing channels
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Implement & monitor the implementation of ideas to ensure achieving goals target achievement
Build & control the usage of Marketing budget plan
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Update senior leadership on the progress of marketing activities and reporting on the results of campaigns
Other tasks as assigned.
