Manage the CRM dashboard to enhance CK Club member loyalty to the brand through the assurance of customer satisfaction, good shopping experience and brand preference: Operate and develop the CRM dashboard to enhance CK Club member loyalty. Create, implement, and execute customized programs/ offers/ schemes/ products to encourage customer retention & customer loyalty. Work closely with related teams to deliver campaigns to CK Club members. Set and test schemes, functional on CK CLUB every month. Work closely with Supplier, IT to checking and solving issues on CK Club from customer, customer service, store, another department. Analyze customers’ feedback (online and offline) to improve customers’ satisfaction. Closely coordinate with Brand Experience/ MKT team, Operations, IT and other related departments to maximize the O2O opportunities and to ensure the CRM to work effectively for all aspects of Circle K. Assist in organizing promotional events to reach prospective customers. Assist the branding team in providing a consistent user experience across all CRM touchpoints. Compose reports Ad-hoc activities Make and submit payment requests.
