Develop and execute the shopping center’s marketing and branding strategy, including the creation of campaigns, events, promotions, and digital content Coordinate to plan and lead communication MKT Calendar Oversee the building's own communication channel and social media presence, including the development of engaging content and management of online reputation Plan & manage PR activities for the building Manage all offline and online advertisement channels such as LCD/LED/banner/billboard, lift, escalator, signage... Coordinate with CRM to conduct basic analysis to measure marketing activities and provide insightful recommendations to improve business performance Coordinate to design, build and maintain our social media presence Performs miscellaneous job-related duties as assigned.
