● Media Planning: (20%) - Plan the digital media plan as a solution for the client's problem. - Develop the quarterly and annual media plan, budget allocation - Daily planning budget and tasks to deliver on time with acceptable result/ outcome. ● Digital Campaign Execution: (40%) - Responsible for the execution, the day to day running of all search, social, and display advertising campaigns (with instructions of LM) - Measure and report performance of all digital marketing campaigns, and assess against goals (CPL, CPO, ROAS, CAC,...) - Identify trends and insights, and optimize spend and performance based on the insights. ● Report & Analytics: (10%) - Generate Campaign Reporting to have key learning for upcoming projects ● Project Management: (30%) - Manage on top with the project's situation and can solve clients' problems related to project’s management - Proactively make suggestions, next step with clients to improve performance with highly complicated full scope media: Branding, Performance, Content/Creative. - Know how to make media plan at a complex level (Many assumptions, detail plans with 3-7 dimensions and have solid arguments for your assumptions) - Know how to come up with logic to optimize your project, can QC, audit, or challenge for other trainees/OE or pass OM/OD’s challenge - Complete the deadline and the output meets the standard set by LM.
