- Responsible for digital media detailed plan & execution of each campaign aligned with business goals using ads platforms including ecommerce ads, SEM, social media ads, display ads, local ads...
- Responsible for media materials optimised from campaign's content
- Responsible for digital media budget optimization, ROI & KPIs Optimization
- Responsible for digital media trackings and reports (measuring/analyzing audience insight/behaviors)
- Stay up-to-date with the latest trends and best practices in digital media/ecommerce/performance marketing