- Setting-up and developing direct & indirect channels; - Controlling online channels to optimize hotel revenue; - Effectively managing the hotel’s website traffic, revenue generation, hotel promotion content and images display through conducting regular website audits; - Proactively exploring and developing online opportunities to build hotel's brand; - Managing and developing online promotions for room, banquet & convention, food and beverage activities and other services of the hotel; - Setting-up, managing social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and developing social networks; - Monitoring various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums); - Identifying threats and opportunities in user generated content surrounding our hotel; - Recommending new alternatives or ideas to develop the hotel’s online marketing strategies; - Creating direct distribution action plan throughout the year and managing all preparations and actions and reports on results with suggestion at the end of each campaign; - Other duties assigned by direct supervisor/Director of Sales & Marketing.
