- Lead and develop E-Commerce team, setting goals and providing coaching and guidance so that the team smoothly execute daily activities on the e-commerce platforms. - Establish and grow relationships and implement joint online business planning with partners. - Develop yearly and quarterly strategic sales plans for brands by working with relating departments. - Collaborate with SCM team to provide sales demand plan & forecast accuracy. - Manage a budget of marketing and trade activities that lead to traffic and conversion on online stores. - Collaborate with Marketing, Design teams to plan, coordinate and execute online merchandising initiatives, measuring different approaches to messaging, design, and targeting those which drive the best results and response, across websites and devices. - Deliver integrated campaign planning, execution, and evaluation in online channels with strong collaboration across brands. - Identify emerging E-commerce trends and technologies to stay competitive in the market. - Drive P&L accountability and continuous optimization assisting with Accounting team.
