− In an SME, this role for e-commerce may be assigned to a customer support representative, but in a big enterprise, a marketing specialist supervises the whole team. − Developing, monitoring, writing and updating product content contained on eCommerce websites/portals. − Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts. − Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings. − Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms. − Possessing a comprehensive understanding of account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders. − Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail. − Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
− Using Spreadsheets or Excel (pivot tables, vlookups etc) in addition to web analytics
to stay organized and monitor changes in product sales and identify opportunities for
improvement.
− Create, review, and update content on e-commerce websites in collaboration with
design, marketing, and product development teams
− Create guidelines and procedures for content creation and new product listings
− Develop monthly marketing plans to increase digital sales on our website and other
digital platforms
− Create digital marketing strategies that are in line with our business goals and
messaging
− Analyze customer feedback to improve user experience, adjust ongoing campaigns,
and increase traffic on all digital platforms
− Execute ad campaigns on search engines
− Conduct A/B testing
− Monitor and analyze relevant metrics to evaluate the performance of each marketing
campaign and create reports for the Marketing Manage
