The main job of the role is to work closely with Recruitment team and Marketing team as well as external suppliers to develop and deliver innovative and effective Employer Brand strategies and action plans to promote LARION as an employer choice to staff and prospective hires through social media, print and other communication formats and programs.
1. BRANDING ACTIVITIES: • Oversees all the company's employment branding strategies • Undertake and implement Employer Brand and recruitment advertising initiatives from concept to completion in a timely • Works closely with in-house marketing department manage and continuously improve the company’s career website to ensure that it is a creative and effective tool for attracting suitable candidates and enhances LARION employer brand and reputation as an employer of choice • Plans, establishes and oversees the company's social media presence and channels related to recruitment and employer branding • Sets up and manages an online marketing program to promote job openings and career opportunities at the company • Is charged with expanding the company's online presence on different employment sites, developing creative ways to draw prospective employees to the company's website and identifying new recruitment opportunities through social media • Act as Subject Matter Expert within Employer Branding by providing the best knowledge, proper external benchmarks, best practices and innovative solutions to support the business 2. PLANNING: • Works under the lead of the CDO to set, monitor and review social media standards and ensure that marketing and recruiting goals are aligned • Writes creative, persuasive copy for various social media platforms • Oversee and regularly review all Recruitment advertising and job board suppliers and agreements to ensure the value for money and effectiveness as to plan and oversees the production of all printed recruiting materials, including brochures, fliers, signage, slides and ads • Develops and manages recruitment campaigns using a variety of media, such as print, websites, direct mail and social media • Puts in place system to evaluate the effectiveness of employer brand and recruitment advertising strategies and regularly reports for review and recommended actions 3. TEAM DEVELOPMENT: • Provides leadership and guidance to develop the EB team to achieve organization’s goals assigned for the team • Other tasks as required
