- Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term - Developing strategies and managing marketing campaigns across online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands - Analyzing brands of competitors, consumer trends and shopping behaviors - Analyzing the success of marketing campaigns and creating reports - Maintaining and growing the brand’s affiliations and partnerships - Supervising advertising, product design, and other forms of marketing to maintain consistency in branding - Competitor and customer insights analysis - Analysis of sales forecasts and relevant financials and reporting on product sales - Create marketing campaigns, plans, and KPIs for the company - Work closely and report directly to BOD.
