1. DEFINE BRAND BUILDING & SEASONAL PROMOTION STRATEGIES AND CORRESPONDING EXECUTION PLANS FOR NGUYEN KIM – Develop brand equity, brand identity, standardize visual identity across retail channels – Build up base brand building & seasonal campaigns, together with clear, measurable KPIs across NK retail channels. – Lead NK brand partnership with local partners, financial service partners and suppliers to bring more benefit for NK customers and bring new customer to NK – Manage centralized marketing budget and define cascading choices of investment 2. DEVELOP NK MARKETING CAPABILITY – INCLUDING INTERNAL NK TEAM & AGENCY NETWORK – Recruit and coach NK MKT team (base brand, campaign, media, design, partnership, financial services) to grow capability. – Recruit & qualify agencies to deliver NK brand needs (for example: creative agency, integrated marketing agencies, social engagement agency, media agencies, viral production agency) 3. LEAD BUSINESS ANALYSIS – Lead market surveys, market studies to support brand strategy development – Lead business/campaign performance analysis to intervene issues and leverage opportunities 4. LEAD MEDIA PLANNING, ESPECIALLY DIGITAL MEDIA OPTIMIZATION – Develop NK media network (offline) to expose brand messages across retail channels
