Develop marketing strategies and plans, along with managing partners, to achieve business goals, mainly on online presence and sales growth Design and deploy marketing campaigns and implementation from ideation to execution. Measure and report on the performance of marketing campaigns Increase brand awareness and drive qualified traffic to the website and two key social media channels - Instagram, and Pinterest Experiment with a variety of organic and paid acquisition channels like content creation, content curation, advertising, PR, social media, email marketing, marketplaces Oversee the production of the content for a website, blog, emails, and social media channels Analyze market trends, and target customers’ behaviors to provide timely and meaningful insight for the Creative teams to take actions Working closely with the Sales team to identify, establish and maintain strategic relationships with key industry players, agencies, and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
