- Planning to implement the company's short-term and long-term marketing and marketing plans - Building, operating and managing company brand system and brand promotion strategy to increasingly affirm the position of a famous brand in the beverage industry - Proposing guidelines, mechanisms and measures to implement effective marketing plans and strategies - Responsible for foreign affairs to promote the company's image to the public. Direct the implementation of community programs to target customers - Collect market information about products, competitors to analyze, evaluate and advise the sales team to orient products according to customers, effective sales channels; Advising leaders to organize research and investment in developing new products in order to diversify products; increase consumption volume; expand domestic and foreign markets - Strategic orientation of selling price with competitive target, maximizing profit or occupying business market share. Support sales to reach quarterly and yearly production targets - Building, deploying, implementing processes and procedures for marketing department in accordance with the organizational structure of the company - Orienting the trend of consuming products and services of the company to meet the needs and tastes of customers; identify potential customers to support sales - Implementing marketing plan by month and year - Coordinating with departments and outside organizations to organize market research, thereby developing strategies, marketing plans, product development, new markets and new products - Keep abreast of the information of product market and rivals in order to timely and timely marketing solutions in a reasonable manner - Organize the analysis and report on the implementation of the tasks related to marketing, proposing periodic preventive and improvement measures. - Train, guide, direct and inspect professional skills for marketing staff; instructing compliance with the implementation of guidelines, policies, decisions, regulations ... of the Board of Directors - Perform other activities related to marketing activities. - Working time: Monday - Friday (08:00-17:00), Saturday remote.
