- Research and analyze the mobile app market with tools such as Appsflyer, Firebase, App Annie, keyword research tools such as Google keyword planner, Keyword tool,….
- Optimize the presentation of products on the App Store, Google Play (Keywords, Graphic, Review,...);
- Plan and implement Mobile app advertising on Google Ads, Facebook Ads, App Market… and other platforms;
- Optimize targeted advertising campaigns according to product use behavior (In-app action campaigns);
- Analyze metrics on Facebook Ads, Google Ads, app metrics on Google Console, Firebase, Google Analytics in combination with other data platforms to come up with a marketing solution suitable for the product;
- Coordinate with other departments to create content, campaigns,…..
- Plan expenses for promotional campaigns, organize offline events to interact with users;
- Brand positioning, planning and implementation of brand development activities, communication across all channels and media;
- Ideating and proposing promotion policies to attract customers;
- Monitor, research and report: market, competitors, understanding of needs, customer personas;
- Develop, organize the implementation of marketing activities, promotions, attract customers for offline channels, online...according to business objectives;
- Manage budgets and evaluate budget performance;
- Understanding Digital Marketing such as website, fanpage, tiktok, instagram,..
- In charge of the company's fan pages such as website, facebook;
- Other related work under the guidance of superiors.
