Get and clarify the brief from the client and understand it deeply. Analyze target audience insights and relevant data. Develop the strategic vision for the campaign. Give guidance to the creative team on strategic direction and vision for the campaign. Define the target, scope, and other relevant parameters for the campaign. Coordinate with account team and design team, digital marketing team, and copy-writer to create a logical, impactful, effective proposal with solution strategies, communication plan, and creative activities in line with the client’s marketing strategy. Present the proposal to the client. Follow up the project.
