Nhân Viên Quan Hệ Công Chúng Công Ty TNHH Arringtons & Co.

- Develop and execute PR strategies aligned with brand identity and goals.

- Build and maintain relationships with media, influencers, and industry players.

- Craft, distribute press releases and media kits; liaise with media for publication.

- Develop media lists and invitations for 1:1 media interviews; facilitate interviews.

- Propose content direction for editorial/pictorial initiatives; pitch to suitable publications.

- Organize and execute launching events, VIP gatherings, and pop-up events; coordinate with influencers and media.

- Manage influencer engagement campaigns on Instagram, Facebook, and TikTok.

- Collaborate with marketing and design teams to create brand-aligned content.

- Secure positive media coverage in fashion magazines, trade publications, and digital platforms.

- Engage with the audience through social media; manage Facebook and Instagram content calendars.

- Monitor and report on PR campaign effectiveness and media coverage.

- Handle crisis management; respond to PR issues.

- Collaborate with external partners to implement PR strategy and tell the brand story effectively.

- Hold a Bachelor's degree in Communications, Public Relations, or a related field from a reputable university.

- Possess a minimum of 3+ years' experience in a PR or communications role, preferably within the fashion industry.

- Maintain strong relationships with fashion media and influencers.

- Exhibit excellent writing and communication skills.

- Demonstrate the ability to work under pressure and meet tight deadlines.

- Be proficient in English, with strong verbal and written communication skills.

* Preferred Qualifications:

- Experience in managing PR for a fashion brand.

- Understanding of the fashion landscape in Vietnam.

- Experience in event planning and execution.