Masan Group is Vietnam’s leading consumer-focused business group, and we believe in “Doing well by doing good.” We are guided by our key principle: to continuously transform and fulfill the evolving consumer’s big unmet needs, which will lead to transformational value creation.
Today, the building blocks of our consumer ecosystem include:
Masan Consumer Holdings is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer.
WinCommerce is the largest modern retail platform in Vietnam with more than 132 WinMart supermarkets and 3,501 WinMart+/WIN store with diversified formats as at the end of 2023
Masan MEATDeli was the first company in Vietnam to introduce branded fresh chilled meat products at reasonable price points for Vietnamese consumers to enhance their daily meals with quality protein. Masan MEATDeli applies a unique process with Oxy Fresh 9 technology from Europe, and becomes the first and only chilled meat manufacturer that meets the British Retail Consortium (“BRC”) standard in Vietnam to date
Phuc Long Heritage is a leading tea & coffee chain in Vietnam with a large and loyal young consumer base that owns a network of 156 stores nation-wide
Masan High-Tech Materials is one of the largest private sector mineral resource and chemical processing companies in Vietnam, currently operating the worldclass Nui Phao polymetallic project in Northern Vietnam. Nui Phao is the largest tungsten mine in the world and the industry’s first new tungsten project to be commissioned in over a decade