1. Oversee communications with media, including product launch campaign/event, media briefing, media inquiries etc.
2. Draft and localize press kit including press release, media guide book, etc.
3. Work closely with HQ PR and Marketing team to stay up to date with the lastest product communication plan distribute and integrate press features across all channels
4. Develop and deploy communication plans to ensure smooth execution of cômunication strategy
5. Leverage and establish new relationships with media and influencers to communicate Brand story
