- Planning and suggesting creative public relations strategies complied with the company profile - Develop effective offline PR plans using appropriate strategies and tactics - Executing strategies to connect with partners, chefs, organizations, associations to further expand company connection. - Organize and coordinate with departments to organize offline PR activities such as cooking demo, workshop, trade fairs, etc. for certain assigned products to push sales and maximize company visibility - Nurturing and maintaining the connection with partners, chefs, organizations, associations - Advises companies on handling sensitive public issues to maintain reputation - Analyze results of PR campaigns and prepare reports
