- Plan & implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Display) for lead generation - Set up conversion, pixel, and event tracking on the website and across various digital platforms - Assist the team in the development of the overall digital marketing strategy - Manage and maintain the company’s owned media including websites, facebook and email/CRM software - Manage the creation of relevant and engaging digital content for publishing onto various digital platforms - Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions - Analyze digital marketing analytics reports and share insights with the team to develop optimization plans - Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
