- Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media, and display advertising campaigns. - Performing website content updates, producing newsletters/contents, key messages, and posts designed to drive traffic, promote audience engagement, and support company objectives. - Design, build, and maintain the company’s social media presence. - Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). - Conduct market analysis to identify challenges and opportunities for growth. - Execute tests, collect, and analyse data, identify trends and insights to achieve maximum ROI in paid search campaigns. - Track, report, and analyse website analytics and PPC initiatives and campaigns. - Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies. - Work with the development team to ensure SEO best practices are properly implemented on newly developed code. - Perform competitor analysis to identify market trends and competitive advantages. - Develop and implement innovative strategies to increase digital traffic and engagement based on these insights. - Collaborate with internal teams to create landing pages and optimize the user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. - Coordinate for necessary requirement to run CPAS – Collaborative Ads.
