1. Market planning & execution:
- Support to develop marketing plans and initiatives.
- Executive, closely monitor and evaluate the implementation of marketing activities.
2. Event/activation execution
- Responsible for planning and executing engagement activities.
- Plan, execute and monitor all Event & Promotion activities in line with the company's overall strategy and goals, suitable for specific communication channels.
- Responsible for the production and distribution of marketing collaterals.
- Online/offline event supervision and management
3. Partnership management
- Develop, negotiate, and execute co-MKT plans with business partners.
- Support to foster the relationship with partners and handle day-to-day operations, including online/offline events and activations, promotion, and product/process improvements. - Coordinate with cross-functional teams and act as a focal point with partners in executing initiatives, problem-solving and post-campaign evaluation.
4. Media/Digital Media
- Support to develop media plans, with a focus on digital media.
- Track the implementation process and measure KPIs.
5. Market, customer and product analysis:
- Track, review, and interpret category/ segment/ channel performance & trends analysis, POSM execution.
- Do reports accurately and timely, understand and come up with key takeaways/implications. Understand and follow the work procedures.
