Position: SOCIAL CONTENT PLANNER & COPYWRITER Department: Planning Report to: Strategic Planning Director Responsibilities: Social Media Specialist & Copywriter is responsible for plans, management, and maintenance of the Company's social media channels to promote the Company's image to the public professionally. Besides, he/she also participates in the process of creating “wording” for pitching projects and other projects of the Company. Job description: 1. Social Media Specialist: - Develop communication plans and strategy by year - quarter - month - week with specific topics and deployment plans creatively on the Company's channels - Draft storyline and storyboard to visualize communication content - Cooperate with related departments to accomplish communication goals - Monitor the social media channels with high engagement and popularity (Facebook, Youtube, Tiktok, Linkedin, Instagram,...) to enhance the influence of the Company’s projects on viewers. - Create content and images, on-plan and on-trend - Interact with viewers in a timely, trendy, and professional manner - Update company credentials with photos, detailed content, and video recap - Be responsible for protecting the company's image and handling media crises (if any) 2. Internal copywriter: - Create “Wording” for pitching projects & implementing projects that need a story or storyboard - Participate in internal activities & follow up with Account Teams to get materials - Participate in internal & external training courses to share and improve knowledge
