- Planning, managing and executing Social Content Plan annually, quarterly and monthly of all social media channels. (Fanpage, communities, Tiktok…) - Working closely with other teams (Creative, SEO, Design, Digital Ads…) to plan and execute social media plans, KPIs on social media - Coordinate with the Digital ads team to optimize content - Making periodic reports biweekly/monthly, quarterly… on the effectiveness of social channels - Responsible for quality of all content communicated on social media channels - Monitoring and implementing media KPIs on views, reach, engagement, likes for each company’s campaign to ensure sales effectiveness - Monitoring users’ engagement and feedback as well as growing users across social media channels - Provides leadership and guidance for social content team about best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies - Main KPIs: Volume; Reach; Engagement ; Conversion rate
