In charge of all trade marketing activities of 100 POS+ Vietnam territory. 1. Keep consistent visual identity of stores a. Liaise with international brands to implement visuals, props and all related visual merchandising tools to the standard of premium/luxury brands b. Follow up on implementation – on season, on budget c. Propose stores improvement d. Collect the needs of wholesale partners in terms of marketing tools and produce locally 2. Marketing activation retail a. Build annual marketing plan for retail and execute on activations b. In charge of store events, promotional campaigns, partnerships c. Implement within the budget actions to drive traffic to stores d. Implement training programs e. Liaise with other departments (digital, content, PR) and external agencies to maximize activations 3. Marketing activation wholesale a. Implement a strategic marketing approach by client profile (traditional trade, modern trade, chain stores…) b. Implement training programs and workshops
