- Create multimedia content plans monthly & quarterly for social platforms and websites based on trends and best practices. - Propose plans, align with line manager, coordinate with cross functions: Creative, Design, Digital ads, Sales to implement. Manage and keep track the content publishing on websites and social channels. - Support team for PR articles, SEO contents, website contents as requested by line manager, following MKT activities. - Actively investigate and suggest new content/ idea/ activities to improve user engagement on digital platforms. - Coordinate with CS to track page’s inbox, user’s comments then have reasonable responses. - Actively join team’s brainstorming session, seeding activities. - Monitor market trends, competitor’s activities and user behaviors to give the suggestions to line manager. - Monitoring and implementing media KPIs on views, reach, engagement, likes for each company’s campaign. - Provides leadership and guidance for social content team about best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies. - Main KPIs: View, reach, click, engagement rate, conversion rate (tỉ lệ đơn hàng có được từ social)
