- Conduct extensive research to gain a deep understanding of customer personas and insights and utilize this knowledge to craft engaging and thoughtful articles, landing page content, and other targeted marketing copy for the website. - Manage content marketing campaigns on the website and public profile network, as well as plan the editorial calendar and content proposition. - Develop content governance guidelines for writing tone, style, and voice of all marketing content to ensure consistency across all delivery platforms. - Conduct keyword research and implement SEO practices to optimize website content for search engines. - Produce and monitor results on performance metrics and web analytics to inform content optimization opportunities. - Continuously improve content quality and processes by conducting periodic content audits and seeking ways to refine techniques to achieve optimal outcomes and efficiency.
