Assist in developing and implementing digital marketing strategies to attract customers to company website, online presence and promote product Fan page/Instagram/Zalo/Email/LinkedIn/YouTube/TikTok, etc. Analyzes online statistics and identifies areas to optimize online marketing performance. -Plan and implement digital campaigns including: audience, budget, content and design orientation for STEAM Clubs, US Dual & Summer; -Define the digital format including: images, videos, multiple images, slideshows and design descriptions; -Take responsibility to produce, edit advertising contents and build compatible pages; -Place and optimize advertisement including: objectives, budget, audience, advertisement formats; messages and technical issues; -Input leads data into the system & qualified leads into Telemarketing’s file; -Track qualified leads and budget; -Be in charge of updating “Vocabulary with STEAM English” articles, coordinate with the Curriculum Department to build and design brief contents for articles; -Update articles on Zalo, AEG Website, Facebook according to the plans; -Be ready and participate in the weekly internal meetings on Tuesday morning (9.00am - 10.30am) and Friday morning (10.00am - 11.00am). This schedule may be changed due to Heads’ schedule but not regularly; -Respond to working information during office hours; -Be responsible for weekly report for results and budget of using Digital on every Monday (before 9.30am); -Other tasks assigned by line manager.
