1. Build and developing Corporate and Institutional strategic accounts
- Proactively engage with corporate and institutional key stakeholders to identify organizations with need for higher English proficiency
- Clearly identify the organizations needs in terms of English proficiency and develop a granular understanding of the decision-making structure of the client organization
- Leverage WSE Organizational English Proficiency Assessment asset to set-up a structured approach from the need assessment phase down to the monitoring of the execution of the program
- Relentlessly help the client stakeholders to accelerate the decision-making process of their organization while clearly understand their end-to-end decision-making procedures until deal closure and payment
- Monitor the execution of the project and prepare to report for WSE management and clients religiously
- Maintenance of an accurate pipeline and monthly forecast across existing accounts
2. Develop Key Account Management capability for Wall Street English
- Staff the Key Account Management function to ensure the adequate support for the stellar delivery execution of the strategic accounts
- Set-up a standardized delivery method for the key account management staff to comply to in order to achieve stellar execution of the strategic accounts
- In collaboration with the MSH Group stakeholders, implement the Group level B2B CRM for WSE and oversea the training of its utilization by the team
- Drive recurring revenues from strategic accounts through productive and professional relationships with key client stakeholders as well as stellar delivery of the service provided
3. Build retail channel through Corporate Partnerships
- Build a network of Corporate Partners to develop a robust retail acquisition channel of student’s
- Define and deploy exclusive promotions offered to Corporate partner’s employees (and sometimes customers) that will stimulate the Corporate Partnerships channel
- Develop cross-promotional opportunities that will stimulate the Corporate Partnership channel
- Manage contracts and agreements with the corporate partners
4. Drive awareness of WSE Corporate Partnerships offerings with the support of the Marketing and Direct Marketing teams
- With the Marketing Manager, define the allocated resources from the marketing budget to the development of the Corporate Partnerships retail channel
- Manage the marketing communications and events in collaboration with the Event Management team and Sales team to stimulate the Corporate Partnership channel
- Develop and execute a marketing strategy to growth the strategic accounts
- Manage the allocated budget with a clear return on investment in mind
- Monitor the performance of the marketing initiatives aimed at growing the Corporate Partnerships retail channel as well as the strategic accounts
